Point of Purchase & Retail Design

Here are some in-store photos of the finished products in their retail environments. I developed these merchandising solutions by designing the structural elements according to each client’s brief.

Client logos_SEPHORA.png

Client logos_ULTA BEAUTY.png

Client logos_CLINIQUE.png

Client logos_KYLIE.png

Client logos_FENTY BEAUTY.png

Client logos_LANCOME PARIS.png

Client logos_ANASTASIA BEVERLY HILLS.png

Client logos_URBAN DECAY.png

Client logos_LAURA MERCIER.png

Client logos_SHISEIDO.png

Client logos_BENEFIT COSMETICS.png

Client logos_IT COSMETICS.png

Client logos_STILA COSMETICS.png

Client logos_NARS.png

Client logos_KVD.png

Client logos_HONESTY BEAUTY BY JESSICA ALBA.png

Client logos_FLORENCE BY MILLS.png

Client logos_COVER FX.png

Fenty Beauty Launch | Ulta Beauty | 2022

Singer Rihanna at the launch of her cosmetic brand, Fenty Beauty, in an Ulta Beauty store

I have had the pleasure of designing the merchandising displays for Fenty Beauty by Rihanna. The brand has a large variety of products, thus I’ve prioritized condensing the merchandising space and creating graphic areas for the wide shade range.

Kylie Cosmetics Launch | Ulta | 2020

This trend-setting brand needed to launch at Ulta Beauty at a very condensed timeline. Due to their frequent product updates, they also needed a flexible system that is cost-effective and sustainable. We achieved the following objectives:

One-time captial cost
Lower cost updates
Less material required
Faster turnaround

I designed a generic adaptor that can be easily inserted into the existing merchandising system. This allows all types of products to launch on shelf with just 2 simple sheets of acrylic.

Illustrations demonstrating the features of a merchandising system, designed and developed for Kylie Cosmetics and Ulta Beauty

As outlined in the brief, the brand needed a cost-effective design system for their frequent and quick updates. This sustainable design solution provided a 30% cost reduction due to its reusable and short lead-time parts.

Kylie Ulta Launch_PHOTOS.png — Photos of Kylie Cosmetics merchandising displays at Ulta Beauty stores

Design and development process of the merchandising system for Kylie Cosmetics and Ulta Beauty: Inspiration, render, and 3D printed prototypes

Benefit Cosmetics Endcap Launch |Sephora | 2019

A candy store concept for mini make up products started with conceptual sketches, detailed renders, engineering, prototyping, to manufacturing and production.

The end product uses a combination of a powder-coated metal structure, injection molded bins, decorative sheet acrylic, and an MDF base drawer.

The bins can slide out for store staff to easily refill merchandise.

Benefit Cosmetics candy shop minis endcap design by Joey Ting — Benefit Cosmetics endcap merchandising display at Sephora

benefit minis endcap concept ideation.png — Design sketches and renders of the merchandising display for Benefit cosmetics at Sephora

IT Cosmetics Launch |Sephora | 2019

Design and render to visualize the final product:

Point of purchase render for IT Cosmetics — Point of purchase render for IT Cosmetics at Sephora

In-store photo: Merchandised at Sephora

IT Cosmetics in store photo — IT Cosmetics merchandising display at Sephora

Urban Decay - Born to Run Launch |Sephora | 2019

Joey Ting Industrial Design Point of Sale Purchase Urban Decay.jpg — Urban Decay merchandising display at Sephora

Ulta Beauty Overhaul |Ulta Store | 2018

Joey Ting Industrial Design Point of Sale Purchase Ulta Beauty.jpg — Ulta Beauty Collection merchandising display at Ulta Beauty